Using MaxKB for Cross-Platform Copywriting

Using MaxKB for Cross-Platform Copywriting

This article introduces how to leverage MaxKB's knowledge base and workflow capabilities to implement efficient cross-platform (such as Xiaohongshu, Weibo, etc.) copywriting processes, improve content creation efficiency, and ensure content style consistency while adapting to different platform characteristics.

1. Challenges in Cross-Platform Copywriting

In today's diverse social media environment, content creators face several key challenges:

  • Platform Differentiation: Different platforms like Xiaohongshu (RED), Weibo, Douyin (TikTok China) have different content styles, character limits, audience preferences, and format requirements
  • Content Consistency: Maintaining consistent brand tone while adapting content to different platform characteristics
  • Creation Efficiency: Creating separate content for multiple platforms is time-consuming and reduces creative productivity
  • Knowledge Management: Effectively managing industry knowledge, product information, and historical copy for quick reference
  • AI Assistance Needs: How to effectively utilize AI technology to assist writing while maintaining personalized and professional content

2. Building MaxKB Knowledge Base

To support cross-platform copywriting, it's essential to build a comprehensive knowledge base system:

2.1 Platform Characteristics Knowledge Base

Create a dedicated knowledge base containing information about various platform characteristics:

  • Xiaohongshu Platform Characteristics: Suitable for note-style, visually rich product recommendation content with authentic, friendly tone, typically structured as "catchy headline + valuable information + personal experience"
  • Weibo Platform Characteristics: Brief, timely content suitable for trending topics, often presented in "viewpoint + brief description + link/image" format
  • Douyin Platform Characteristics: Short video content requiring strong opening attraction, rhythmic copy that complements visual content

Creation steps:

  1. Create a general knowledge base in MaxKB named "Platform Characteristics Knowledge Base"
  2. Upload documents containing platform characteristics, successful case studies, and platform rules
  3. Use title-based intelligent segmentation to ensure clear knowledge organization

2.2 Brand and Product Knowledge Base

Create a knowledge base containing brand information, product features, target audience, and other content:

  • Brand Tone: Brand core values, tone positioning, communication themes, etc.
  • Product Information: Detailed product parameters, functional features, use scenarios, user feedback, etc.
  • Target Audience: Target audience profiles for different platforms, including interest points, behavioral habits, etc.

This content will serve as the foundational knowledge for copywriting, ensuring that copy on different platforms accurately conveys brand and product information.

2.3 Industry and Competitive Knowledge Base

Collect information on industry trends, competitive analysis, etc., to support argument supplementation and differentiated expression in the writing process:

  • Industry Trends: Latest industry developments, hot topics, expert opinions, etc.
  • Competitive Analysis: Key competitors' product features, copywriting styles, market positioning, etc.
  • User Reviews: Collect authentic user reviews of both your brand and competitors from different platforms

3. Cross-Platform Copywriting Workflow Design

Using MaxKB's workflow functionality, you can design an efficient cross-platform copy generation process:

3.1 Creating a Workflow Application

  1. Click "Create App," enter an application name (such as "Cross-Platform Copy Generator")
  2. Select "WORKFLOW" type, click the "Create" button to enter the workflow design interface

3.2 Workflow Node Design

Design a complete workflow that includes the following key nodes:

  1. Basic Information Node:
    • Enable file upload functionality to support uploading reference images or documents
    • Add user input fields including: target platform, copy theme, product name, style preferences, etc.
  2. Knowledge Base Retrieval Node:
    • Connect to the "Platform Characteristics Knowledge Base" to obtain information about the target platform
    • Connect to the "Brand and Product Knowledge Base" to obtain relevant product information
    • Connect to the "Industry and Competitive Knowledge Base" to obtain industry background information
  3. Question Optimization Node:
    • Optimize the copy requirements description based on user input and knowledge base retrieval results
    • Set the role as "Content Planning Expert" to guide the generation of more professional copy requirements
  4. Conditional Branch Node:
    • Set conditional branches based on the "Target Platform" parameter
    • Establish different processing paths for different platforms (Xiaohongshu, Weibo, etc.)
  5. AI Chat Node (Xiaohongshu Copy):
    • Select an AI model suitable for creative writing
    • Set the role as "Xiaohongshu Content Creation Expert"
    • Set the prompt template: 
      You are a professional Xiaohongshu copywriting expert, specializing in creating product recommendation notes.
Please create a Xiaohongshu copy for the product {{Start.user_input.product_name}} based on the following information:

Product information: {{knowledge_retrieval_product.data}}
Platform characteristics: {{knowledge_retrieval_platform.paragraph_list[0].content}}
Copy theme: {{Start.user_input.theme}}
Style preference: {{Start.user_input.style}}

Requirements:
1. Attractive title using popular Xiaohongshu title formats
2. Content structure: engaging opening + product introduction + personal experience + usage results + recommendation reasons
3. Moderate copy length, approximately 800-1200 characters
4. Appropriate use of emoji to increase approachability
5. Clear paragraphs with strong readability

       

       

  6. AI Chat Node (Weibo Copy):
    • Set the role as "Weibo Content Creation Expert"
    • Set the prompt template: 
      You are a professional Weibo copywriting expert, specializing in concise and powerful expression.
Please create a Weibo copy for the product {{Start.user_input.product_name}} based on the following information:

Product information: {{knowledge_retrieval_product.data}}
Platform characteristics: {{knowledge_retrieval_platform.paragraph_list[1].content}}
Copy theme: {{Start.user_input.theme}}
Style preference: {{Start.user_input.style}}

Requirements:
1. Concise and powerful copy, total length controlled within 140 characters
2. Attractive opening that can spark topic discussion
3. Appropriate use of hashtags #
4. Design interactive repost language if possible
  7. AI Chat Node (Other Platforms):
    • Set up dedicated copy generation nodes for other platforms as needed

4. Custom Function Enhancement

Using MaxKB's function library capabilities, you can create specialized copy processing functions to further enhance workflow flexibility:

4.1 Copy Format Conversion Function

Create a function to convert basic copy to platform-specific formats:

def format_content(content, platform, max_length=None):
    """
    Format copy content according to platform characteristics

    Parameters:
    content (str): Original copy content
    platform (str): Target platform, such as 'xiaohongshu', 'weibo'
    max_length (int, optional): Maximum character limit

    Returns:
    str: Formatted copy
    """
    # Formatting logic
    if platform == 'xiaohongshu':
        # Add emojis and formatting for Xiaohongshu
        content = add_xiaohongshu_format(content)
    elif platform == 'weibo':
        # Streamline content for Weibo, ensure character limit
        if max_length:
            content = trim_content(content, max_length)
        content = add_weibo_format(content)

    return content

4.2 Image Suggestion Function

Create a function to provide image suggestions for copy:

def suggest_images(content, platform):
    """
    Provide image suggestions based on copy content and platform characteristics

    Parameters:
    content (str): Copy content
    platform (str): Target platform

    Returns:
    str: Image suggestions
    """
    # Analyze copy keywords
    keywords = extract_keywords(content)

    # Generate suggestions based on platform and keywords
    if platform == 'xiaohongshu':
        return generate_xiaohongshu_image_suggestions(keywords)
    elif platform == 'weibo':
        return generate_weibo_image_suggestions(keywords)

    return "Unable to provide image suggestions for this platform"

5. Application Case Study

Below is a real-world case demonstrating how to use MaxKB for cross-platform copywriting:

5.1 Requirement Scenario

A cosmetics brand needs to publish promotional copy for a newly launched facial mask product on Xiaohongshu and Weibo, aiming to maintain consistent brand tone while adapting to different platform characteristics.

5.2 Knowledge Base Preparation

  1. Enter detailed information about the facial mask product in the Brand and Product Knowledge Base
  2. Ensure the Platform Characteristics Knowledge Base contains the latest Xiaohongshu and Weibo platform features
  3. Update the latest skincare industry trends in the Industry and Competitive Knowledge Base

5.3 Workflow Execution

  1. User accesses the "Cross-Platform Copy Generator" application
  2. Fills in basic information:
    • Product name: Hydrating Moisture Mask
    • Copy theme: Summer hydration
    • Target platforms: Xiaohongshu, Weibo
    • Style preference: Professional and authentic
  3. Workflow automatically executes:
    • Retrieves relevant information from knowledge bases
    • Generates different versions of copy based on target platforms
    • Applies custom functions to refine copy formats
  4. User receives copy results for both platforms

5.4 Results Showcase

Xiaohongshu Copy Result:

✨Summer Essential! This mask helped me say goodbye to "desert skin" 🔥

The weather has been so hot lately, my skin is both oily and dehydrated, truly a disaster 😭
I accidentally discovered this Hydrating Moisture Mask, and after a week of use, it's been a lifesaver!

🌟Product Introduction:
This mask focuses on deep hydration, containing hyaluronic acid + ceramide ingredients. You can immediately feel the moisture locked into your skin after use. The sheet is thin with abundant essence and doesn't feel heavy.

🌟User Experience:
👉Texture: Ultra-thin and adheres well, doesn't slide off
👉Scent: Fresh and natural, no irritating fragrances
👉Effect: After 15 minutes, skin becomes moist and plump, feeling soft and bouncy to the touch

The most surprising thing is that the next day when applying makeup, foundation adherence improved by 80% - no more cakey makeup!

🌟Usage Tip:
Refrigerate before use for a doubled cooling effect, perfect for summer!

Dry and combination skin friends can try this out - great value for money with 30 sheets for only 99 yuan, averaging just over 3 yuan per sheet, much cheaper than many luxury brands but equally effective!

#SummerSkincare #MaskRecommendation #DrySkinSavior

Weibo Copy Result:

How to solve summer skin "thirst"? Hydrating Moisture Mask helps you say goodbye to "desert skin"! Dual-effect hydration with hyaluronic acid + ceramides, instant plumpness after use, smooth makeup application without caking. Refrigerate before use for extra cooling! #SummerSkincare# #MaskRecommendation# What mask are you using recently?

6. Best Practices and Tips

When using MaxKB for cross-platform copywriting, the following best practices can help improve efficiency and quality:

6.1 Knowledge Base Maintenance

  • Regularly Update Platform Characteristics: Social media platform rules and trends change frequently, requiring regular knowledge base updates
  • Establish Copy Example Library: Collect high-quality copy examples from various platforms as reference materials
  • Add User Feedback: Add user feedback from published content to the knowledge base to guide future copywriting

6.2 Prompt Optimization

  • Targeted Prompts: Design dedicated prompt templates for different platforms, highlighting platform characteristics
  • Diverse Expressions: Request AI to generate multiple expression options in prompts for creators to choose from
  • Balance Between Constraints and Creativity: Include both clear constraints and creative space in prompts

6.3 Workflow Improvements

  • Feedback Loop: Design workflows that support user feedback on generated results and adjust based on feedback
  • A/B Testing: Create multiple copy versions and compare effectiveness through user interaction data
  • Knowledge Base Integration: Add effective copy to the knowledge base, forming a virtuous cycle

7. Conclusion

MaxKB provides an efficient solution for cross-platform copywriting through powerful knowledge base management and flexible workflow design. Using this tool, content creators can:

  • Systematically manage platform characteristics, brand information, and industry knowledge
  • Implement semi-automated copywriting processes
  • Ensure copy across different platforms maintains brand consistency while meeting platform-specific requirements
  • Improve creation efficiency and reduce repetitive work
  • Leverage AI assistance while maintaining professionalism and uniqueness in content creation

Through thoughtful knowledge base design and workflow configuration, MaxKB can become a valuable assistant for content creation teams, helping brands achieve better results in multi-platform content marketing.

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